Iron Forge Gym
A strength-training brand with a loyal offline following and a website that was costing them trial signups every single day. We fixed that.
Trial Signups — The Only Metric That Mattered
Built Around One Moment
Every layout choice — the above-fold CTA, the stripped navigation, the trial offer locked to the hero — was made to serve one visitor decision. Claim the free trial or leave. Nothing else competed for attention.
Visual language was pulled directly from the weight room: high-contrast blacks, deliberate negative space, type that reads like a chalk board — not a fitness app.
Mobile was the primary canvas. Most gym searches happen mid-commute, between sets, or at 6 PM on the way past the front door. The site loads fast, reads instantly, and books in two taps.
Numbers From the First 60 Days
3.4×
1.8s
68%
Increase in free-trial form completions versus the previous site, tracked through the same traffic sources.
Mobile load time on 4G. Built without page builders, optimized for the search-to-decision window.
Of trial claims came from mobile. The page was designed for that user first, desktop second.
Your Gym Deserves a Site That Books Trials
Every week without the right digital presence is a week your competitors are booking the trials you should have.